MOQ (Minimum Order Quantity)

MOQ, or Minimum Order Quantity, is the smallest amount a supplier is willing to sell in one order. In B2B food trade the MOQ is usually set per truck or container load — for example, one FCL of 20–22 tonnes of frozen fruit — because below that level logistics costs make the shipment uneconomical. Buyers should always confirm the MOQ at the inquiry stage and plan trial orders accordingly.